CMT Stuttgart, one of Europe’s leading and most highly attended consumer tourism fairs, is making a major strategic move into global health tourism in 2027
Welcoming approximately 265,000 visitors each year, the fair is launching GesundReisen, a new international platform designed to bring the diverse sectors of health-related travel together under one roof and create a powerful meeting point for the global health tourism industry.
Organised directly and without intermediaries within Messe Stuttgart, which is publicly owned in Germany, CMT Stuttgart provides an exceptionally reliable institutional framework for GesundReisen. Its strong market position, high visitor numbers, international reach and long-established reputation offer an ideal foundation for connecting global health tourism providers with the European market.
Bringing together Medical Travel, Spa & Thermal Travel, Wellness, Retreats and Mindfulness, GesundReisen is designed to be much more than a new exhibition section. It is being developed as a next-generation international platform that creates lasting connections between healthcare institutions, destinations, professionals, travel agencies, business partners and consumers from around the world.
A 10,000-square-metre international meeting place for health tourism
GesundReisen will take place during the final four days of CMT Stuttgart, from 21 to 24 January 2027, in Hall 9 at Messe Stuttgart, covering approximately 10,000 square metres.
Hospitals, specialist clinics, dental and aesthetic centres, rehabilitation facilities, thermal resorts, spa and wellness hotels, retreat centres, health tourism destinations and specialised service providers from around the world will have the opportunity to meet directly with potential customers, professional partners, travel industry representatives and decision-makers.
Hüseyin Baraner, who serves as a strategic advisor to CMT GesundReisen Stuttgart and has contributed for many years to the international development of tourism markets, is also playing an important role in the development of the GesundReisen concept.
1st Global Health Tourism Congress – 22 January 2027
One of the major international highlights of the GesundReisen programme will be the 1st Global Health Tourism Congress, taking place on 22 January 2027.
Organised by Healthtourism.travel, part of ITC Baraner, and developed in cooperation with institutions and professionals from the international healthcare sector, the congress will bring the present and future of global health tourism to the international stage in Stuttgart.
Industry leaders, hospital and clinic executives, health tourism professionals, investors, destination representatives, technology providers and decision-makers will discuss key topics including international patient mobility, digital transformation in healthcare, quality and trust standards, the wellness economy, the future of thermal tourism, new source markets, cross-border healthcare cooperation and sustainable growth in global health tourism.
The congress is intended to become a major meeting point for ideas, innovation, investment and international cooperation, bringing together stakeholders from both established and emerging health tourism markets.
GesundReisen exhibition and participation segments
Medical Travel
Hospitals, specialist clinics, dental clinics, aesthetic centres, rehabilitation facilities and international patient departments will have the opportunity to present their treatment options, medical expertise, specialised healthcare packages and international patient services directly to an international audience.
Spa & Thermal Travel
Thermal destinations, spa centres, health resorts and premium thermal facilities will present traditional healing cultures and natural therapeutic resources in combination with modern healthcare, hospitality and wellness standards.
Wellness Travel & Spa Hotels
Spa resorts, wellness hotels, longevity concepts, preventive healthcare programmes and next-generation health-focused accommodation facilities centred on physical and mental renewal will form another major pillar of GesundReisen.
Retreats & Mindfulness
Centres offering yoga, meditation, detox, mindfulness, stress management, mental renewal and holistic wellbeing programmes will bring the rapidly growing global trends of inner balance, healthy living and personal regeneration to Stuttgart.
Direct B2B and B2C access to the European market
One of the key features distinguishing GesundReisen from a conventional trade fair is that participating organisations will receive far more than four days of exhibition space.
They will benefit from a comprehensive international business development process that begins well before the fair itself.
Through a dedicated appointment and B2B planning system established via the Healthtourism.travel infrastructure, participating organisations will be able to identify and schedule meetings with potential partners before arriving in Stuttgart.
This will allow exhibitors to attend the event with a professionally prepared programme of appointments, contacts and business opportunities.
Travel agencies, travel agency associations, tour operators, healthcare facilitators, international patient consultants, insurers, corporate buyers and health tourism professionals from across Europe will be specifically invited to GesundReisen.
Media representatives specialising in health tourism, wellness, medical travel, thermal tourism, healthcare innovation and the tourism economy are also expected to attend.
This international structure will enable participating institutions and destinations from around the world to present their services directly to consumers, travel professionals, healthcare partners and potential business contacts.
Connecting global supply with European demand
GesundReisen is designed to create a direct bridge between international health tourism providers and European demand.
Healthcare institutions and destinations will be able to present their medical, thermal, wellness and preventive healthcare services directly to a large and diverse market, while European consumers and professionals will gain access to a broad range of international health travel opportunities.
This direct exchange will create new opportunities for cooperation, patient mobility, investment, partnerships and long-term market development.
A permanent global health tourism network extending from Stuttgart
The objective of GesundReisen goes far beyond organising a four-day event in January 2027.
The structure being developed under Healthtourism.travel is intended to evolve into a continuous and permanent international health tourism network, connecting institutions, professionals, destinations and potential customers long after the fair has ended.
The centre will also be developed as a legal and institutional hub for the professional management of customer enquiries, business contacts and market data generated within the health tourism sector, in accordance with German and European Union data protection legislation.
Enquiries collected through the platform will be processed, structured and matched with suitable healthcare providers, wellness facilities and destinations worldwide.
At the same time, B2B relationships will be developed, international partnerships will be supported, and market data relating to global health tourism will be professionally managed and evaluated.
In this way, Healthtourism.travel aims to become much more than an online promotional platform.
It is being developed as a permanent international centre that connects global health tourism demand with suitable institutions and destinations, creates professional business relationships, supports access to new markets, evaluates market trends and contributes to the long-term development of health travel worldwide.
A global platform for new markets and new partnerships
The international health tourism sector is becoming increasingly diverse.
Patients and travellers are looking not only for medical treatment, but also for preventive healthcare, rehabilitation, longevity programmes, thermal experiences, wellness concepts, mental wellbeing, personalised services and new forms of holistic regeneration.
At the same time, healthcare institutions and destinations are seeking reliable access to new international markets.
GesundReisen brings both sides together.
By combining the reach of CMT Stuttgart with the international network being developed through Healthtourism.travel, the platform will create new opportunities for providers from around the world to establish partnerships, reach new customer groups and strengthen their position in international health tourism.
Stuttgart as an international meeting point for health tourism
Taking place from 21 to 24 January 2027, GesundReisen aims to establish Stuttgart as a major international meeting point for the future of health tourism.
The platform will offer healthcare organisations, destinations, wellness providers, investors and tourism professionals the opportunity not only to reach new customers, but also to build long-term brand value, credibility, trust and international business networks.
GesundReisen is therefore not being developed simply as another trade fair.
It is being positioned as a global marketplace, knowledge platform and permanent international network for the future of health tourism.
Participation and further information
GesundReisen – CMT Stuttgart 2027
21–24 January 2027
Messe Stuttgart – Hall 9
Stuttgart, Germany
Contact:
ITC Baraner
Mainzer Straße 36
55411 Bingen am Rhein
Germany
Email: office@healthtourism.travel
Hüseyin Baraner
